When Lola Finds Out June Is Disgruntled, She Is Surprised

question 62

Multiple Choice

When Lola finds out June is disgruntled, she is surprised. When she approaches June, June tells her she emailed her months ago about an issue and it never got resolved. The issue is important, and once June brings it up, Lola remembers receiving the message. Lola is embarrassed that she never addressed it. Which communication barrier is best exemplified in this example?

• A) filtering
• B) emotions
• C) information overload
• D) differing perceptions

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Definitions:

Repositioning

The process of changing the market position of a product or a brand to target new demographics or market segments.

Target Market

The specific segment of consumers most likely to be interested in a company's product or service, characterized by specific demographics or behaviors.

Primary Market

The financial market where new securities are issued and sold for the first time to investors.

Marketing Efforts

The actions companies take to promote and sell their products or services in the market.