Which Flow of Communication Direction Sends Messages Between and Among

question 30

Multiple Choice

Which flow of communication direction sends messages between and among similar hierarchical levels across organizations?

• A) lateral
• B) horizontal
• C) downward
• D) upward

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Definitions:

Availability Heuristic

A mental shortcut that relies on immediate examples that come to mind when evaluating a specific topic, concept, method, or decision.

Political Priming

The process by which exposure to a stimulus influences the response to a subsequent stimulus, by activating a political concept or schema.

Strategy Frame

A cognitive structure or approach guiding the selection and implementation of strategies in problem-solving or decision-making processes.

Agenda Setting

A communication theory that suggests the media has the power to determine which issues are considered important by the public.