Examlex
______ communicate the company's purpose as reflected by its members.
Diversification
A risk management strategy that involves adding variety to a product portfolio or investments to spread out potential risk.
Positioning
The strategy of defining a brand or product's unique value in the market and in the minds of consumers.
Franchising
A business model wherein a business owner (franchisor) grants to an individual or entity (franchisee) the rights to operate a business under the franchisor's brand and system in exchange for a franchise fee and ongoing royalties.
Foreign Market
This refers to the markets outside the domestic boundaries where a company can sell its products or services, often requiring adaptation to local needs and regulations.
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