______ Is the Development of New or Improved Goods or Services

question 99

Multiple Choice

______ is the development of new or improved goods or services that are sold to meet customer needs.

• A) Product innovation
• B) Exploratory innovation
• C) Exploitative innovation
• D) Process innovation

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Definitions:

Category of Need

Pertains to the classification of consumer desires or requirements that drive their purchasing behavior.

Resonance

The extent to which a brand or message meaningfully connects with or impacts its audience or target market.

Brand Salience

Refers to the prominence or visibility of a brand in consumers' minds.

Brand Image

The public's perception and emotional appeal of a brand as formed through its marketing and identity.