A Grocery Chain Provided a Unique Way to Experience the Supermarket

question 54

Multiple Choice

A grocery chain provided a unique way to experience the supermarket by adding an iPad to shopping carts. When users placed common products in their cart, the display showed potential meal ideas with the other items on the shelves next to them. This increased sales by 20%. This is an example of which concept stated in the textbook?

• A) vision
• B) framing
• C) innovation
• D) bias

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Definitions:

Organism

A living entity that can act or function independently, often consisting of multiple cells.

Architectural Feature

A significant or characteristic element in the design of a building, such as a window, arch, or balcony.

Too Narrow

A term describing a definition or concept that is overly restricted in scope or focus.

Obscure

Not discovered or known about; uncertain and not clear or easily understood.