______ Refers to the Process of Managing Our Feelings So

question 24

Multiple Choice

______ refers to the process of managing our feelings so that we present positive emotions even when they are contrary to our actual feelings.

• A) Emotional contagion
• B) Emotional intelligence
• C) Emotional affect
• D) Emotional labor

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Definitions:

Behavioural Influence Perspective

A viewpoint in psychology and marketing emphasizing how external factors, such as social and environmental cues, influence individuals' behaviour and decisions.

Behavioural Influence Perspective

A view in marketing that considers how the environment and psychological factors influence consumer behavior and decision-making processes.

Consumer Hyperchoice

A situation where consumers face too many choices, often leading to decision fatigue and decreased satisfaction.

Experiential Perspective

An approach focusing on individual experience as central to understanding human behavior and interactions.