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______ states that our actions must be dependent on the nature of the situation.
Overall Market
Overall market refers to the combined marketplace of all buyers and sellers in a given sector or industry, often considered in terms of total sales, demand, or size.
Market Share
The portion of a market controlled by a particular company or product, often expressed as a percentage.
Margin
The difference between the selling price of a product or service and the cost associated with producing it, usually expressed as a percentage of sales.
Marginal Subcontracting Cost
The additional cost incurred for each unit of production outsourced to a third party, rather than produced in-house.
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