Gustave Is Testing Whether Participants Are More Likely to Comply

question 133

Multiple Choice

Gustave is testing whether participants are more likely to comply with a request from an individual wearing a uniform than from someone in more casual clothes. Which of the following questions would be an appropriate manipulation check or measure to help determine if the independent variable was appropriately administered for his study?

• A) Did someone ask you for a request?
• B) What did the requester ask you to do?
• C) How did you feel in response to the request?
• D) What was the requester wearing?

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Definitions:

Perceptual Map

A visual tool used in marketing to display the position of a company's products, services, or brand among competitors, typically along two or more axes representing different attributes.

Important Product Attributes

Key features or characteristics of a product that are significant to consumers and can influence their purchase decision.

Product Differentiation

The process of distinguishing a product or service from others in the market to make it more attractive to a particular target market.

Perceptual Map

is a visual tool used in marketing to display the position of a brand or product in the minds of consumers relative to competitors.