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Bianca is interested in examining whether traffic is related to aggressive behavior. If she measures aggressive behavior, operationalized as horn blowing frequency, observed on a local highway, rather than in a driving simulator, she would have had greater:
Crisis Impact
The effect or consequences of a crisis on individuals, groups, organizations, or systems.
Brand's Position
Refers to a brand's unique place and value proposition in the marketplace as perceived by its target audience.
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