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Suppose an experimenter were examining the relationship between texting and driving and found that there was no difference between the experimental and control groups in typical cell phone use, previous texting experience, or driving history. This would serve to:
Unique
Being the only one of its kind; unlike anything else.
Negative Connotations
The unfavorable associations or implications that words, symbols, or concepts may carry, influencing perceptions and attitudes.
Brand Asset
Any valuable component, tangible or intangible, that is associated with a brand and contributes to the equity of the brand.
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