Esha Is Creating a New Scale Assessing Social Conformity and Is

question 98

Multiple Choice

Esha is creating a new scale assessing social conformity and is particularly concerned about the scale items' degree of interrelatedness among each other. Esha currently appears to be most concerned with the scale's:

• A) test-retest reliability.
• B) internal consistency reliability.
• C) alternative forms reliability.
• D) equivalent forms reliability.

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Definitions:

Marketing

The process of promoting, selling, and distributing a product or service, including market research and advertising.

Participation

The act of taking part or getting involved in something, ranging from activities and discussions to decision-making processes.

Social Software

Software that enables users to interact and share data with others in online communities or networks.