Winona Is Interested in Whether the Purpose of a Scale

question 139

Multiple Choice

Winona is interested in whether the purpose of a scale developed to measure parental discipline practices is known to participants while they are completing the measure. She wants to know the degree to which the scale measures what it is supposed to measure, just by looking at it. This is an example of:

• A) content validity.
• B) face validity.
• C) construct validity.
• D) convergent validity.

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Definitions:

New Product

A good or service that has recently been developed and introduced to the market, offering new features, benefits, or improvements over previous versions.

Target Cost

The maximum amount that can be spent on a product while still earning the required profit margin, based on market-driven pricing.

Desired Return

The target profit or return on investment that a company or investor aims to achieve.

Investment

Allocation of resources, typically money, in order to generate income or profit over time.