In Order to Establish a Scale's Construct Validity Researchers Need

question 109

Multiple Choice

In order to establish a scale's construct validity researchers need to evaluate the scale's _____ and discriminant validity.

• A) content
• B) face
• C) convergent
• D) internal consistency

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Definitions:

Customer Value

The satisfaction a customer experiences or expects to experience by taking a given action relative to the cost of that action.

Unique Combination

A distinct blend of elements, attributes, or features not found elsewhere.

Customer Value

The perception of what a product or service is worth to a customer versus the possible alternatives, reflecting the benefits and costs.

Unique Value

Unique value denotes the exclusive benefits or features that make a product or service stand out from its competitors.