Deborah Would Like to Get Consumers' Feedback About a New

question 29

Multiple Choice

Deborah would like to get consumers' feedback about a new product before it is officially launched. What might be an effective way to gather many opinions at once that allows for the interplay and discussion of ideas on the topic?

• A) interview
• B) case study
• C) focus group
• D) research study

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Definitions:

Lesioning

A technique in neuroscience and psychology involving damage or removal of specific areas of the brain to study their functions.

Case Study Method

A research strategy that involves an in-depth investigation of a single subject, group, or event to explore its complexities and understand its implications.

Tomography

A technique for displaying a representation of a cross section through a human body or other solid object using X-rays or ultrasound.

Transcranial Stimulation

A non-invasive technique that uses magnetic or electric fields to stimulate or modulate the activity of neurons in the brain, often used for therapeutic purposes or cognitive research.