A(n) _____ Case Study Is Used When a Researcher Has

question 26

Multiple Choice

A(n) _____ case study is used when a researcher has a direct interest in a particular unique case, whereas a(n) _____ case study compares multiple cases.

• A) collective; descriptive
• B) descriptive; exploratory
• C) exploratory; intrinsic
• D) intrinsic; collective

---

Definitions:

Influencer

The buying center participant whose views influence other members of the buying center in making the final decision.

Macintosh Computers

A line of personal computers designed, developed, and marketed by Apple Inc., noted for its innovative user interface.

Buying Center

A group of individuals within an organization who are involved in making a purchase decision, each playing different roles in the process.

Users

Individuals or entities that utilize or operate a product, service, or system, often as the intended end consumers.