Examlex
If Stephanie is measuring the visual-dominance ratio of each participants' eye contact and gazing behavior when they are the speaker and the listener, she is most likely conducting a(n) _____ analysis.
Segmentation Process
The practice of dividing a market into distinct groups of buyers with different needs, characteristics, or behavior, who might require separate products or marketing strategies.
Segmenting Markets
The practice of dividing a broad target market into subsets of consumers with common needs or characteristics and then designing and implementing strategies to target them.
STP Process
Stands for Segmentation, Targeting, and Positioning, a strategic approach in marketing that divides a broad market into distinct groups, targets specific segments, and positions a brand to meet the needs of selected segments.
Geodemographic Segmentation
A marketing technique that clusters people based on the premise that individuals who live near one another are likely to have similar financial means, tastes, and lifestyles.
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