Leon Mailed Out 2,000 Copies of a Questionnaire Aimed at Assessing

question 99

Multiple Choice

Leon mailed out 2,000 copies of a questionnaire aimed at assessing people's feelings toward a proposed tax increase. He received 200 completed responses. In drawing conclusions about his findings, he should be most concerned about:

• A) interviewer bias.
• B) observer bias.
• C) social desirability bias.
• D) nonresponse bias.

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Definitions:

Contribution Margin

The amount remaining from sales revenue after variable costs have been deducted; it contributes towards covering fixed costs and generating profit.

Direct Labor

The wages paid to workers who physically produce products or are directly involved in providing services.

Fixed Manufacturing Overhead

The consistent expenses tied to manufacturing that do not vary with the level of production, such as salaries of managerial staff and depreciation of equipment.

Direct Labor

Direct labor refers to the work contributed by employees who are directly involved in the manufacturing or production process of goods or services.