What Is Social Desirability Bias

question 152

Multiple Choice

What is social desirability bias?

• A) the tendency for participants to give responses that are politically incorrect
• B) the tendency for participants to give responses that are socially acceptable
• C) the tendency for participants to give responses that are unique
• D) the tendency for participants to give responses that are arousing

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Definitions:

Encoding

The process of converting ideas into a form that can be communicated, such as transforming thoughts into language or gestures.

Impression Management

The process by which individuals attempt to control the impressions others form of them, often in professional or social contexts.

Intimidation

The act of frightening or overawing someone, especially in order to make them do what one wants.

Self-Promotion

The act of promoting or advocating for oneself to advance one’s career, social standing, or position within an organization.