What Is Social Desirability Bias

question 152

Multiple Choice

What is social desirability bias?

• A) the tendency for participants to give responses that are politically incorrect
• B) the tendency for participants to give responses that are socially acceptable
• C) the tendency for participants to give responses that are unique
• D) the tendency for participants to give responses that are arousing

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Definitions:

Income Statement

An income statement is a financial statement that shows a company's revenues and expenses over a specific period, culminating in net profit or loss.

Equity Multiplier

A financial leverage ratio that measures the portion of a company's assets that are financed by stockholders' equity.

Common Stock

A form of corporate equity ownership, a type of security representing ownership in a corporation.

Market Price

The present cost at which a service or asset is available for purchase or sale in a specific market.