Nora Designs a Measure That Has 12 Different Response Options

question 119

Multiple Choice

Nora designs a measure that has 12 different response options to rate various movie genres. When she analyzes her data, she is likely to find that:

• A) her measure lacks sensitivity.
• B) her measure is overly sensitive.
• C) her measure has the optimum sensitivity.
• D) her measurement is vulnerable to too much observer bias.

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Definitions:

International Product Life Cycle

A theory that describes how a product matures and declines as it moves through different stages globally, from introduction to decline.

Mature Phase

The stage in a product, business, or industry lifecycle where growth stabilizes and is no longer rapid.

Less-Developed Countries

Nations with a lower standard of living, underdeveloped industrial base, and low Human Development Index (HDI) relative to other countries.

Neo-Mercantilist

A modern economic policy that embraces government intervention to increase exports, discourage imports, and accumulate foreign currency reserves, inspired by mercantilism.