Examlex
To create statistics, researchers need to transform information into:
Ego-Involving
Tasks or situations that affect one's self-esteem or self-image.
Credible Source
A reliable and trustworthy source of information or evidence, recognized for its accuracy, authenticity, and reliability.
Audience Media
Refers to the specific channels or platforms through which content is delivered to and consumed by an audience.
Message Difficulty
The complexity or ease of understanding of the content of a message, which can affect attitudes, persuasion, and communication effectiveness.
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