In a Study Examining the Impact of Music in a Store

question 121

Multiple Choice

In a study examining the impact of music in a store on consumer buying behavior, which of the following would most accurately be identified as the independent variable?

• A) buying behavior
• B) consumer
• C) product being purchased
• D) music

---

Definitions:

Impending Occurrence

An anticipated event that is about to happen or likely to occur in the near future.

Unconditioned Stimulus

In the context of classical conditioning, a stimulus that effortlessly and automatically provokes a response with no prior instruction.

Generalization

The process by which the brain applies learned responses to similar stimuli beyond the original situation.

Conditioned Response

A learned reaction to a previously neutral stimulus that has become associated with an unconditioned stimulus.