Roberta Wants to Open an Art Therapy Program at the Local

question 98

Multiple Choice

Roberta wants to open an art therapy program at the local boys and girls club where children can go after school. She needs to determine who would benefit the most from such a therapy program and what type of services she needs to offer. Which type of program evaluation should Roberta conduct?

• A) a process evaluation
• B) a needs evaluation
• C) an outcomes evaluation
• D) a focus group

---

Definitions:

Evoked Set

A group of relevant brands or products that a consumer remembers when making a purchase decision.

Locus of Control

A psychological concept referring to the degree to which individuals believe they have control over the events in their lives.

Perceived Risk

The level of risk that a consumer associates with purchasing a particular product or service, which can influence their buying decision.

Conversion Rate

Percentage of consumers who buy a product after viewing it.