The Ultimate Goal Is to Keep Focus Groups Limited to _____

question 90

Multiple Choice

The ultimate goal is to keep focus groups limited to _____ participants in order to optimize individual member participation and to make the moderation manageable.

• A) 4 to 6
• B) 6 to 12
• C) 12 to 18
• D) 18 to 24

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Definitions:

Illusory Correlation

The tendency to overestimate the link between variables that are related only slightly or not at all.

Hot Hand Player

The belief or phenomenon where a person is perceived to be more likely to succeed in a task (e.g., scoring in sports) because of previous consecutive successes, despite statistical evidence often suggesting randomness.

Coin Flip

A method of making a binary decision or selecting randomly between two options using the outcome of a tossed coin.

Base Rate Fallacy

A cognitive error where individuals ignore general statistical information (base rates) in favor of specific anecdotal information.