_____ Occurs When a Bias Causes a Researcher to Unconsciously

question 146

Multiple Choice

_____ occurs when a bias causes a researcher to unconsciously influence the participants of an experiment.

• A) Countertransference
• B) An experimenter-expectancy effect
• C) A testing effect
• D) An observer effect

Distinguish between different promotional elements such as personal selling, advertising, public relations, and direct marketing.

Assess the strengths and weaknesses associated with sales promotions and direct marketing.

Understand how promotions can be customized to match the specific needs of target markets.

Recognize the role of indirect promotional elements such as publicity in enhancing product or service awareness.