An Interaction Effect Hypothesis Is a Prediction About How the Levels

question 106

Multiple Choice

An interaction effect hypothesis is a prediction about how the levels of one independent variable combine with another independent variable to influence the _____ in a way that extends beyond the _____of the two separate main effects.

• A) dependent variable; sum
• B) interaction effect; product
• C) dependent variable; quotient
• D) dependent variable; product

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Definitions:

American Marketing Association

A professional association for marketing professionals and scholars involved in the practice, teaching, and study of marketing worldwide.

Marketing Research Guidelines

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