In a 5 × 3 × 2 × 2 ×

question 16

Multiple Choice

In a 5 × 3 × 2 × 2 × 4 × 4 factorial design how many levels does the first independent variable have?

• A) 5
• B) 7
• C) 9
• D) 13

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Definitions:

Geographic Segmentation

The process of dividing a market into segments based on the geographic locations of consumers, such as countries, states, or cities.

Demographic Segmentation

The division of a market into segments based on variables such as age, gender, income, occupation, and education.

Market Segmentation

The process of dividing a market of potential customers into groups, or segments, based on different characteristics like demographics or buying behavior.

One Product

Focuses on the strategy of a business that sells a single product or service, typically specializing in a niche market.