You Know That People Are Often More Generous When Donating

question 34

Multiple Choice

You know that people are often more generous when donating to a cause after seeing a moving photograph than hearing impersonal statistics. In this case, research on the _____ confirms that a picture is worth a thousand words.

• A) representativeness heuristic
• B) availability heuristic
• C) better-than-average effect
• D) hindsight bias

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Definitions:

Market Value

The present cost at which a service or asset is available for purchase or sale in the market.

Stock Dividend

A dividend payment made in the form of additional shares rather than cash, increasing the total number of shares owned by shareholders.

Comprehensive Income

A measure of all changes in equity of a company that result from recognized transactions and other economic events of the period other than those resulting from investments by and distributions to owners.

Net Income

The total earnings of a company, subtracting all expenses from revenues, including taxes and costs, over a specific period.