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When a Product or Service Fails to Meet What the Customer

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When a product or service fails to meet what the customer wants or needs, dissatisfaction and frustration can result.


Definitions:

Time Series

A time series is a sequence of data points collected or recorded over a specified period, showing the values of a variable or several variables over time.

Forecast

A prediction or estimate of future events, often based on analysis of current and historical data.

Exponential Smoothing

A forecasting technique that applies decreasing weights to past observations, with the most recent observations receiving the most weight.

Smoothing Constant

A parameter used in exponential smoothing models to weigh the significance of the most recent observation in forecasting.

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