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T-Mobile Implements a Program of Texting Its Current Customers to Find

question 27

Multiple Choice

T-Mobile implements a program of texting its current customers to find out what changes they would like to see in the services provided. The firm is exhibiting characteristics associated with which of the following orientations?

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Definitions:

Motivated Behavior

Actions that are driven by internal or external forces aimed at achieving a particular goal or satisfying a need.

Employee Engagement

Describes the level of enthusiasm and commitment an employee has towards their job and company.

Operant Conditioning

A learning process in which the strength of a behavior is modified by reward or punishment.

Observational Learning

The process of learning behaviors by watching and imitating others, often considered a fundamental mechanism of social learning.

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