A Junior Marketing Executive at MegaGrain Cereals Suggests Increasing the Package

question 112

Multiple Choice

A junior marketing executive at MegaGrain Cereals suggests increasing the package size and price of its best-selling brand without increasing the amount of cereal inside the box. Her superior warns that this might be a bad idea because MegaGrain's long-term survival, like most companies, depends on

• A) cost-cutting measures.
• B) continually selling to new customers and markets.
• C) creating and maintaining satisfying exchange relationships.
• D) high-volume, low-margin sales.
• E) increasing shelf space for their brands.

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Definitions:

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A method of questioning that seeks to elicit information or a confession from someone, often used by law enforcement.

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A militant Islamist organization founded in the late 20th century, known for executing terrorist attacks internationally.

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