Taco Bell Is Introducing Some of Its Products into Supermarkets

question 32

Multiple Choice

Taco Bell is introducing some of its products into supermarkets, vending machines, college campuses, and other locations to increase its product availability and convenience. One reason Taco Bell is doing so is to

• A) decrease customer benefits.
• B) increase customer costs.
• C) increase customer value.
• D) increase distribution expenses.
• E) decrease promotion expenses.

---

Definitions:

Advertising

A form of marketing communication used to promote or sell a product, service, or idea through various media channels.

Common Sense

Sound practical judgment concerning everyday matters, or a basic ability to perceive, understand, and judge in a manner that is shared by (common to) nearly all people.

Tradition

The transmission of customs or beliefs from generation to generation, or the fact of being passed on in this way.

Status Quo

The existing state of affairs, especially regarding social or political issues.