The Gap Conducted Marketing Research to Identify Explanations for the Sales

question 6

Multiple Choice

The Gap conducted marketing research to identify explanations for the sales declines their various retail stores (e.g., Gap, Banana Republic, and Old Navy) are experiencing across the United States. The research focused on understanding the shopping habits and desires of their target market-the Millennial generation. The results indicate that Millennials are more interested in supporting organizations that stand for something-or support a cause or contribute to providing social justice. The information can assist The Gap in reorganizing their company, developing new products, and communicating with their target audiences to be more effective. Based on this information, which orientation best applies to The Gap?

• A) sales orientation
• B) target market orientation
• C) market orientation
• D) production orientation

Define and identify different measures of central tendency (mean, median, mode).

Calculate the sum of a set of data and advanced operations (e.g., ΣX, ΣX^2).

Calculate the mode for a given set of data.

Calculate the median for a given set of data.

---

Definitions:

Social Psychology

The examination of the impact that the genuine, envisioned, or hinted existence of others has on individuals' cognitive processes, emotional experiences, and conduct.

Attribution Theory

A theory that seeks to explain how individuals infer the causes of their own and others' behavior, attributing them to either internal dispositions or external situations.

Social Group

A collection of individuals who interact with each other and share similar characteristics and a sense of unity.

Folk Psychologists

are laypeople who apply their intuitive understanding of human behavior and mental processes without formal psychological training.