Creating Long-Term Relationships with Customers Is a Key Component to Surviving

question 61

Multiple Choice

Creating long-term relationships with customers is a key component to surviving and thriving in today's competitive business landscape. One tactic many companies are deploying is the use of membership or loyalty programs where customers can accumulate points and receive discounts or free merchandise. For example, Kimpton Hotels encourages customers to join their membership program and provide key contact information such as their e-mail, address, and phone number. Kimpton Hotels offers benefits such as upgrades and free room nights based on the number of stays or points a customer has accumulated. This example demonstrates how Kimpton Hotels is utilizing

• A) marketing mix deployment.
• B) customer relationship management.
• C) marketing technology.
• D) competitive insight.

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Definitions:

Increased Nomadism

The growing tendency or practice among populations to move from one place to another rather than settling permanently in one location.

Birth Spacing Interval

The period of time between the birth of one child and the conception of the next child, considered important for the health of both mother and child.

Nutritional Stress

The physiological state that occurs when the body does not receive adequate nutrients and energy, leading to negative impacts on growth, development, and overall health.

Breastfeeding

The act of feeding a baby or young child with milk from a woman's breast as a form of early childhood nutrition.