Ruth Owns a Company That Sells Snowboards

question 146

Multiple Choice

Ruth owns a company that sells snowboards. During the winter, she sells so many snowboards that she constantly has to restock. However, Ruth always seems to have dozens of snowboards left in inventory once spring hits and demand falls rapidly. To try and sell these excess snowboards, Ruth offers steep discounts on her products, invests heavily in advertising to make consumers aware of the discounts, and instructs her in-store salespeople to use strong persuasion tactics to convince them to purchase the remaining snowboards. During this period of time, what type of orientation is Ruth embracing?

• A) Production
• B) Sales
• C) Market
• D) Promotion
• E) Marketing concept

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Definitions:

Cash Short

Cash Short refers to a situation where the actual amount of cash on hand is less than the recorded amount in the accounting records, indicating a discrepancy that needs investigation.

Cash Overages

A situation where the amount of cash in a cash register exceeds the amount expected based on sales records and receipts.

Separating Operations

The process of dividing a company's activities into distinct tasks or functions for efficiency or strategic purposes.

Custody of Assets

The responsibility of safeguarding a company's physical and digital assets to prevent loss, theft, or unauthorized access.