Consumers Buying Products Online Have Dramatically Affected the ____ Variable

question 108

Multiple Choice

Consumers buying products online have dramatically affected the ____ variable of the marketing mix.

• A) product
• B) price
• C) distribution
• D) research
• E) promotion

---

Definitions:

Producer Surplus

The difference between what producers are willing to accept for a good or service versus what they actually receive, usually represented as the area above the supply curve and below the market price.

Supply Curve

A graphical representation showing the relationship between the price of a good or service and the quantity of that good or service that suppliers are willing to offer for sale, holding all other factors constant.

Demand Curve

A visual chart that shows how the quantity of a product demanded by buyers varies with its price.

Producer Surplus

The variance between the acceptable selling price for producers of a good or service and the real earnings they secure.