When Ikea Showcases Rooms of Furniture on Its Website, It

question 20

Multiple Choice

When Ikea showcases rooms of furniture on its website, it lists each item in the room. However, if customers like all of the items, they can purchase them as a bundle, which costs consumers less than if they had purchased each item individually. Which of the following aspects of the marketing mix is Ikea likely altering?

• A) Price
• B) Promotion
• C) Distribution
• D) Product
• E) Target market

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Definitions:

Node

A point in a network or system where connections are made, often used to refer to a basic unit within a data structure or a point of intersection in transport or communications networks.

Social Graph

A diagram that represents interconnections among individuals, groups, or organizations on social media platforms.

Brand Profiles

Publicly available descriptions or representations of a brand's characteristics, values, and personality on platforms such as social media.

Participatory Advertising

Advertising strategies that involve the audience in the creation or promotion of the marketing message, fostering engagement.