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The marketing concept is best defined as
Nonnormative Events
Events that are not typical and do not follow the usual developmental life pattern.
Typical Time
Generally refers to the usual or average time taken for a specific event or activity to occur.
Atypical Time
An irregular or unusual time period or instance, often deviating from what is commonly expected or normal.
Cohort
Refers to a group of people banded together or treated as a group, often used in studies to examine common characteristics or outcomes within the group over time.
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