The Marketing Concept Is a Management Philosophy That Affects

question 63

Multiple Choice

The marketing concept is a management philosophy that affects

• A) only marketing activities.
• B) all efforts of the organization.
• C) mainly the efforts of sales personnel.
• D) mainly customer relations.
• E) only business organizations.

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Definitions:

Separate Business Organization

A separate business organization is an entity that operates independently from other entities or personal affairs of its owners, having its legal rights and obligations.

Sole Proprietorship

A business structure where a single individual owns, operates, and is responsible for all aspects of the business.

Pre-Owned Auto

A previously owned vehicle that is sold in the automotive market, typically having one or more prior owners before the current transaction.

Good Faith

Good faith denotes honesty or sincerity of intention in fulfilling one's obligations or transacting business.