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Scenario 1.1 Use the following to answer the questions.
Greensprings Cemetery in upstate New York offers a full service funeral and burial that is nontoxic to the environment. All materials used in the burial are natural and will decompose with no negative impact. Greensprings' service is relatively new in the United States, but services of this type are common in Great Britain. A typical burial in Greensprings' cemetery includes a casket made from bamboo, wicker, paper, or other natural material. There are no headstones of stone or concrete that will detract from the landscape, but trees and plants as "markers" are allowed. The cost for a burial at Greensprings is approximately $3,000, compared to about $6,000 at most traditional cemeteries. Although business was slow at first, Greensprings is now experiencing an increase in the number of burials, due to referrals and a newly-developed website. The owners of Greensprings were previously in the cemetery business and are active conservationists. They wanted to make their business more sustainable. After conducting research and finding that there were natural burial sites in Great Britain, they wanted to provide an alternative for other environmentally-conscious Americans like themselves.
Refer to Scenario 1.1. A new website has helped Greensprings' pre-planned funeral business grow. This would come under which of the following marketing mix variables?
Industry Experts
Individuals with extensive knowledge and experience in a specific field, recognized for their expertise and often consulted for their opinions.
Indicators Of Performance
Quantitative or qualitative measurements used to evaluate and track the efficiency, effectiveness, or success of an individual, group, or organization's activities.
Self-Appraisals
An evaluation process where employees assess their own job performance, strengths, and areas for improvement.
Job-Related Feedback
Information provided to an employee about their performance or behaviors that directly pertain to their job duties and responsibilities.
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