Solved

Scenario 1

question 171

Multiple Choice

Scenario 1.1 Use the following to answer the questions.
Greensprings Cemetery in upstate New York offers a full service funeral and burial that is nontoxic to the environment. All materials used in the burial are natural and will decompose with no negative impact. Greensprings' service is relatively new in the United States, but services of this type are common in Great Britain. A typical burial in Greensprings' cemetery includes a casket made from bamboo, wicker, paper, or other natural material. There are no headstones of stone or concrete that will detract from the landscape, but trees and plants as "markers" are allowed. The cost for a burial at Greensprings is approximately $3,000, compared to about $6,000 at most traditional cemeteries. Although business was slow at first, Greensprings is now experiencing an increase in the number of burials, due to referrals and a newly-developed website. The owners of Greensprings were previously in the cemetery business and are active conservationists. They wanted to make their business more sustainable. After conducting research and finding that there were natural burial sites in Great Britain, they wanted to provide an alternative for other environmentally-conscious Americans like themselves.
Refer to Scenario 1.1. A new website has helped Greensprings' pre-planned funeral business grow. This would come under which of the following marketing mix variables?

Definitions:

Primary Structure

The linear sequence of amino acids in a protein, dictating its overall shape and function.

Amino Acids

Biomolecules that function as protein precursors, featuring both amino and carboxyl functional groups.

Pleated Sheets

Structures formed by folding of polypeptide chains in proteins, stabilized by hydrogen bonds, contributing to the protein's tertiary and quaternary structures.

α-Helix

A common structural motif in proteins, characterized by a right-handed coiled configuration of the polypeptide chain.