Your Competition Is Beating You on Price in Your Most

question 34

Multiple Choice

Your competition is beating you on price in your most important product market. In response, you decide to launch a new ad campaign focusing your customers on the price attribute of your marketing mix. You need a catchy slogan that conveys the attractiveness of your product's pricing.
Which of the following slogans should you use to convey this message most effectively?

• A) "Every Day You Get Our Best"
• B) "Growing and Protecting Your Wealth"
• C) "Expect More. Pay Less"
• D) "There Is No Substitute"
• E) "Always On Time . . . Or You Don't Pay A Dime"

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Definitions:

Privileged Classes

Social groups that have advantages or benefits over others due to factors like wealth, race, or gender, often systemic and historical in nature.

Legal Reasoning

The process of applying laws to specific facts in order to reach a logical, legal conclusion or decision by interpreting statutes, judicial decisions, and constitutional provisions.

Bicycle Sales

The commercial activity of selling bikes and related accessories.

Signed Statement

A document containing assertions or facts that is confirmed by the signature of the author, affirming the truthfulness of its contents.