A New York-Based Brand and Customer Loyalty and Engagement Research

question 25

Multiple Choice

A New York-based brand and customer loyalty and engagement research consultancy firm called Brand Keys conducts research annually to identify the top 100 brands with the highest levels of customer loyalty. Apple, WhatsApp, Google, YouTube, and Kindle lead the pack and demonstrate that consumers are enjoying long-term engagement with these companies. The top companies' ability to generate high levels of customer loyalty demonstrates these firms are engaging in ________ marketing.

• A) relationship marketing
• B) competitive marketing
• C) production marketing
• D) sales-oriented marketing

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Definitions:

Dominant Gene

A gene that expresses its trait in the phenotype even when heterozygous, overshadowing the effect of a recessive gene if present.

Recessive Gene

A gene that can lead to a phenotype only when two copies are present, as opposed to a dominant gene where one copy is sufficient for expression.

Genetic Map

A representation of the positions of genes or markers on chromosomes, showing their relative distances.

Cleft Palate

A congenital split in the roof of the mouth that occurs when the tissue doesn't fuse together during pregnancy.