CyberCycle Inc

question 90

Multiple Choice

CyberCycle Inc. is preparing a written document specifying the activities to be performed to implement and control its marketing activities. This document is called the

• A) profit plan.
• B) marketing program.
• C) strategic market program.
• D) strategic business plan.
• E) marketing plan.

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Definitions:

Formal Communication Network

An established system of information exchange within an organization, utilizing formal channels and protocols.

Organizational Chart

A diagram that shows the structure of an organization and the relationships and relative ranks of its parts and positions/jobs.

Formal Communication Network

An organized system of channels and pathways for the exchange of information within an organization following official protocols.

Organizational Charts

Diagrams that depict the structure of an organization, including the relationships and relative ranks of its parts and positions/jobs.