Which of the Following Statements Is Incorrect

question 143

Multiple Choice

Which of the following statements is incorrect?

• A) Of the three levels of planning, corporate strategy is the broadest.
• B) Business-unit strategy should be consistent with the corporate strategy.
• C) Marketing strategy should be consistent with both the business-unit and corporate strategies.
• D) Strategic planning begins at the marketing level and proceeds through business-unit and corporate levels.
• E) Strategic planning begins at the corporate level and proceeds through business-unit and marketing levels.

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Definitions:

Hepatitis B

A serious liver infection caused by the hepatitis B virus that can become chronic and lead to liver failure, cancer, or cirrhosis.

Jaundice

A medical condition characterized by yellowing of the skin and eyes due to high bilirubin levels.

Protein Digestion

The process of breaking down proteins into their constituent amino acids or peptides, which can then be absorbed by the body, primarily occurring in the stomach and small intestine.

Bacteria

Single-celled microorganisms that exist in various environments, some beneficial to humans and others pathogenic.