Which of the Following Statements Is Incorrect

question 143

Multiple Choice

Which of the following statements is incorrect?

• A) Of the three levels of planning, corporate strategy is the broadest.
• B) Business-unit strategy should be consistent with the corporate strategy.
• C) Marketing strategy should be consistent with both the business-unit and corporate strategies.
• D) Strategic planning begins at the marketing level and proceeds through business-unit and corporate levels.
• E) Strategic planning begins at the corporate level and proceeds through business-unit and marketing levels.

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Definitions:

Proceeds

Money or other benefits received from a sale, insurance policy, or other transactions.

Bayer CropScience

A division of Bayer AG, specializing in the research, development, and marketing of agricultural products, including seeds and pest management solutions.

Genetically Altered Rice

A type of rice that has had its DNA modified using genetic engineering techniques to achieve desired traits such as improved yield or resistance to pests.

Intangibles

Intangibles are assets that lack physical substance but possess value, such as intellectual property, goodwill, and brand recognition.