The Boston Consulting Group's Matrix Is Based on the

question 109

Multiple Choice

The Boston Consulting Group's matrix is based on the

• A) idea that a firm's market share and market attractiveness are the important factors for a marketing strategy.
• B) assumption that a firm's actions have a profitable impact on marketing strategy.
• C) business position and market attractiveness of the firm.
• D) philosophy that a product's market growth rate and its market share are important determinants of its marketing strategy.
• E) idea that a product's market growth rate and market attractiveness determine the marketing strategy.

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Definitions:

Employment Principle

Fundamental beliefs or policies guiding the recruitment, treatment, and management of employees.

Harassing Conduct

Behavior that is threatening, disturbing, or constant and creates a hostile or intimidating environment, typically in the workplace or online.

Harassment

Inappropriate behavior that undermines the respect of both males and females in the workplace, potentially creating an unwelcoming atmosphere for work.

Federal Agencies

Organizations established by the federal government of the United States to perform specific functions and duties, including law enforcement, environmental protection, and social services.