Emma Is Responsible for Developing and Implementing the Marketing Plan

question 47

Multiple Choice

Emma is responsible for developing and implementing the marketing plan for a new type of walking shoe targeted toward older women. Her responsibility includes making sure that the production and deliveries to the retail stores are coordinated for this new product. In order for the marketing implementation to be successful, Emma should be sure the needs of ____ customers are met.

• A) the external
• B) the internal
• C) both the internal and external
• D) the planned
• E) both the planned and realized

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Definitions:

Agricultural Revolution

The significant transition in human history marked by the shift from hunting and gathering to settled agricultural communities, leading to population growth and societal changes.

Advanced Industrialization

A phase of economic development characterized by extensive growth in industrial capacity, technological advancements, and the mass production of goods.

Neoliberal Globalization

A process driven by international trade and investment policies that emphasize free markets, privatization, and minimal government intervention in the economy.

Dependency Theory

A socio-economic theory suggesting that resources flow from a periphery of poor and underdeveloped states to a core of wealthy states, enriching the latter at the expense of the former.