Emma Is Responsible for Developing and Implementing the Marketing Plan

question 47

Multiple Choice

Emma is responsible for developing and implementing the marketing plan for a new type of walking shoe targeted toward older women. Her responsibility includes making sure that the production and deliveries to the retail stores are coordinated for this new product. In order for the marketing implementation to be successful, Emma should be sure the needs of ____ customers are met.

• A) the external
• B) the internal
• C) both the internal and external
• D) the planned
• E) both the planned and realized

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Definitions:

Business Firm

A company that produces goods and services for sale to individual consumers, other firms, or the government.

Capital Goods

Long-lasting goods used in the production of other goods or services, such as machinery, tools, and buildings.

Consumer Goods

Finished products consumed by individuals or households to satisfy their immediate wants or needs, such as food, clothing, and electronics.

Limited Partnerships

A form of partnership consisting of one or more general partners, who manage the business and assume legal debts and obligations, and one or more limited partners, who are liable only to the extent of their investments.