Megan Knows That Whether She Decides to Interact with Her

question 121

Multiple Choice

Megan knows that whether she decides to interact with her customers in person, by phone, online, Facebook, Twitter, or by fax, that ____ should ultimately drive the marketing strategy.

• A) marketing research
• B) polite responsiveness
• C) her customers
• D) product availability
• E) company goals

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Definitions:

Point-of-sale Systems

Electronic systems used at retail outlets to complete transactions, manage inventory, and record sales data.

Traffic Congestion

A condition on transport networks that occurs as use increases, characterized by slower speeds, longer trip times, and increased vehicular queueing.

Housing Communities

Groups of homes within a specific area that share common facilities or are governed by shared rules and regulations, often managed by a homeowners' association.

Regional Shopping Malls

Large shopping centers typically comprising numerous retailers, including one or more department stores as anchors, designed to serve a wide geographical area.