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Scenario 2

question 113

Multiple Choice

Scenario 2.2 Use the following to answer the questions.
EXperience Limited is a company which offers tours and vacations that include participation in an extreme sport, such as hang-gliding, bungee jumping, skydiving, and motocross. Adrian Moss, EXperience Limited's owner, has just finished developing the strategic plan, including the marketing objective of growing his customer base by 15% during the coming year. He believes that the best way of reaching that objective is to promote to the college-aged student. In the past, the majority of his sales have been to males under the age of 29, participating in hang-gliding and bungee jumping at various tourist locations. He wants to expand his skydiving and motocross tours, but isn't sure whether or not the expansion will be profitable. He currently has a database containing all the customers who have gone on a hang-gliding or bungee jumping vacation with his company.
Refer to Scenario 2.2. The college-aged student represents EXperience Limited's ____, and the tours it operates represent the ____ element of the marketing mix.

Definitions:

Revalued Assets

Assets that have been appraised again to reflect their current market value, rather than their original cost.

Consolidated Financial Statements

Financial statements that aggregate the financial position and results of a parent company and its subsidiaries, presenting as if the group were a single entity.

Goodwill

An intangible asset representing the excess of the purchase consideration over the fair value of net identifiable assets of a business acquired.

Business Combination

A transaction or event in which an acquirer gains control over one or more businesses, often involving mergers, acquisitions, or consolidations.