You Are Preparing the Marketing Budget for the Next Fiscal

question 12

Multiple Choice

You are preparing the marketing budget for the next fiscal year, and the finance department staff has given you the following guidelines to follow when estimating certain aspects of the budget: You should allocate $250,000 for the total annual office expense for the marketing department.
For each marketing campaign that you plan to run, you should allocate $10,000 for supplies expense.
For each new product introduction that you plan to execute, you should allocate $5,000 for travel expenses.
You should allocate $25,000 for storage expenses for the entire year.
With respect to the costs included in the guidelines communicated from finance, you can conclude that

• A) office expense and travel expenses are both fixed costs.
• B) office expense and storage expenses are both variable costs.
• C) storage expenses and travel expenses are both variable costs.
• D) travel expenses and supplies expenses are variable costs.
• E) office expense and supplies expenses are fixed costs.

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Definitions:

Specific Strategies

Detailed plans designed to achieve targeted objectives within a specific timeframe, often tailored to address certain challenges or opportunities.

Creative Strategy

Creative strategy outlines the direction and approach for achieving a marketing campaign's objectives through compelling and imaginative content and design.

Message Strategy

is the planning and execution approach behind how a brand communicates its value proposition and key messages to its target audience.