Sami Poole Recently Graduated from an East Coast University and Has

question 37

Multiple Choice

Sami Poole recently graduated from an East Coast university and has joined a small start-up based in New York City. One of his first assignments is to work collaboratively with other members of the marketing team to draft the marketing plan for the next fiscal year. Sami is highly skilled in conducting secondary research and, as an alumnus of his university, he continues to have complimentary access to the university's library resources. He's now realizing how important data analysis is to firms and is glad he took a marketing research course. Sami is utilizing the library resources to uncover information about a variety of external factors that could provide opportunities or threats and is exploring such factors as competitive, economic, political, legal, regulatory, technological, and sociocultural. Which section of the marketing plan would be most appropriate for the information that Sami is obtaining through secondary market research?

• A) environmental analysis
• B) executive summary
• C) marketing objectives
• D) SWOT analysis

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Definitions:

Ecological Balance

The state of equilibrium between living organisms and their environment ensuring sustainability and biodiversity.

Clean Energy Technologies

Innovations focused on generating energy through environmentally friendly and renewable resources.

Conventional Thermal Energy

Conventional thermal energy refers to the energy produced by traditional methods of generating heat and power, such as burning fossil fuels, as opposed to renewable energy sources.

Short-termism

An excessive focus on short-term results, even at the expense of long-term interests and objectives.